Building digital experiences that actually work for people
We're a Singapore-based team that specializes in web prototyping and UX design. Started in 2019, we've helped businesses turn complicated ideas into interfaces people understand.
Our work centers on one question: will someone visiting this site know what to do next? That drives everything—from early wireframes to final pixel adjustments. We don't chase trends. We build systems that make sense.
How we got here
Back in early 2019, three of us were freelancing separately—doing client work, missing deadlines, and realizing we kept solving the same problems differently. So we decided to stop working alone.
The first year was messy. We took projects we shouldn't have. Built things twice. Argued about color palettes at midnight. But somewhere in that chaos, we figured out our process. And more importantly, we learned what kinds of projects we're actually good at.
Now we focus on prototyping and UX work for businesses that need clarity before they commit to full development. That usually means startups with limited budgets or established companies testing new features. We help them see what they're building before spending serious money on code.
Our approach to design work
We break complex projects into smaller decisions. Then we test those decisions with real users before moving forward.
Research first
We start by understanding who's using the product and what they're trying to accomplish. This means conversations, not surveys. We dig into actual behavior rather than stated preferences.
Rapid prototyping
Low-fidelity mockups help us test ideas quickly. We'd rather kill a bad concept in week one than discover it doesn't work after two months of development. Speed matters here.
Iterative refinement
Each round of feedback shapes the next version. We don't aim for perfection on the first try—we aim for improvement each cycle. This keeps projects moving and budgets reasonable.
What guides our work
Clarity over cleverness
A confusing interface wrapped in beautiful design is still confusing. We prioritize understanding. If users can't figure out what to do within five seconds, we've failed.
Honest timelines
We'd rather lose a project than promise something unrealistic. Design work takes time. Rushing creates problems that cost more to fix later. We give you dates we can actually meet.
Direct feedback
If something in your brief won't work for your users, we'll tell you. Politely, but clearly. Our job isn't to execute your exact vision—it's to help you build something people will actually use.
Continuous learning
Design tools and user expectations change constantly. We spend time each month studying what's working elsewhere, testing new approaches, and updating our process. This isn't optional—it's how we stay relevant.
Working with businesses across Southeast Asia
Most of our clients are in Singapore, but we've worked with teams in Malaysia, Thailand, and Indonesia. Geography matters less than communication. If you can explain your goals clearly and give us access to your users, we can help.
Projects typically run between six and twelve weeks. We start with discovery (understanding your problem), move to prototyping (building possible solutions), then iterate based on testing. You get weekly updates and access to work-in-progress files throughout.
We're not the right fit for everyone. If you need something built by next week, or if you're looking for someone to just "make it pretty," we're probably not your team. But if you want to understand your users better and build something that serves them well, let's talk.
